Island Lava launched in 2014 as a new snack food category: brittle. As a Native Hawaiian owned business born and bred in Hawai'i, we believe we have a unique kuleana to give back to our community and support the success of small businesses across the State. In May 2018, Kīlauea volcano began erupting in the Puna region of Hawaiʻi Island and around Halemaʻumaʻu crater. The lava flows and eruptions have displaced many families from the area, and it is possible they will not ever be able to return their homes. As a product in part named for the respect and awe of this creation of Madame Pele, we feel we have a responsibility to be part of support those that have lost so much. We are excited to be partnering with Puʻuhonua o Puna, named as a place of refuge for those impacted and providing families with information, supplies, and resources. They are a volunteer and grassroots organization, and the funds they receive directly provide support for families in need. Mahalo.